About Sneezeweed: Looking just a bit like sunflowers, heleniums, or sneezeweed, are bright and cheerful perennials in shades of gold, rust, orange, and red. They flower in the fall with huge masses of two-inch blooms on branched stems three to five feet tall. They have a common name, swamp sunflower, which is not surprising. They are more often called sneezeweed because the inconspicuous green leaves were once commonly used to make snuff. Although native to North America, they were not popular in gardens here until European breeders worked with them.
moist, very rich soil and a location in full sun. Set the plants two or more feet apart. Sneezeweeds like
Bloom time: August to November
Me: The Sneezeweed (<< psst.. click the link)
(source: http://home.howstuffworks.com/define-helenium-sneezeweed.htm )